A new initiative has highlighted the UK’s persistent investment gap. The ‘Invest for the Future’ campaign may be of interest to people investment planning in Cheshire, Oswestry and across the country.
The campaign is being spearheaded by the Investment Association (IA) and is being supported by various British financial services firms in a collective drive to get savers investing in long-term growth. The Financial Conduct Authority and market research company Opinium have collated data that reveals approximately 7 million people in the UK, aged 18 and over, have at least £10,000 saved in cash, but nearly half (44%) of savers hold no investments.
The research found that around 10 million people have expressed a willingness to find out more about investments, but a lingering reluctance to embrace the stock market and its potential long-term rewards remain. The Invest for the Future campaign identified various barriers including a low appetite for risk, confusion around the process of investing and a perception that it is something only ‘other people’ do.
The campaign is, therefore, aiming to persuade potential investors of the opportunities presented by long-term strategies, whilst offering a step-by-step pathway to maximising them. These goals include retirement, housing and financial security. The campaign hopes to increase’s people’s confidence and, in turn, trigger a cultural shift in societal attitudes towards investing.
Concurrent research by IPSOS has found that using effective messaging, targeted particularly at younger people, could help unleash a new generation of investors, increasing the amount of money invested by over £2 billion a year.
